Full Redesign + Technical SEO. Ready to Launch in 10 to 12 Weeks
This proposal outlines a complete website redesign and technical SEO overhaul for
sdflaw.com, delivered entirely within HubSpot. Two working prototypes are already built and ready for
your review today.
Prepared by
DeMoine LovelaceDL
Multimedia
Overview
We're Not Starting From Zero. The Work Has Already Begun.
Most vendors spend the first few weeks getting familiar with your platform, your brand, and your
content. We've already done that. This project is familiar territory, and two working homepage prototypes
are already built and ready for your team to click through today.
This proposal lays out exactly what gets built, how long it takes, and
what it costs. No vague timelines, no hidden phases, no surprises.
Why DL Multimedia
Five Reasons We're The Right Choice
01
You Can See It Today
Two working homepage prototypes are already built. There's no waiting weeks to see a design
direction. Your team can click through both concepts right now. That's time other vendors spend on
discovery calls.
02
No Learning Curve
We've been working on the sdflaw.com project. The HubSpot environment, content structure, brand
standards, and existing SEO issues are already understood. Work starts on day one, not week three.
03
Full-Service Resources
DL Multimedia has access to the same specialized tools and resources that any full-service agency
brings to the table. Design, development, and SEO are all handled through one point of contact.
04
Built for HubSpot
Everything stays within your existing HubSpot CMS. No platform migration, no content overhaul, no
disruption to the current setup. Just a significantly better site built on the foundation already in
place.
05
No Figma, No Mockups
Presenting static mockups and waiting on approval before building is an outdated process that adds
weeks of back-and-forth. We go straight to live prototypes: real, clickable pages built in the
browser. What you see is what you get, and feedback happens on something that already works.
Live Prototypes
See It Before You Sign Anything
Unlike a traditional design process, there's no need to imagine what the new site will look
like. Two working homepage prototypes are ready to explore right now.
Concept A and Concept B: Live Previews
Both concepts are fully clickable and built on your brand. Review them, share them with your team,
and come to the table with a direction already in mind. No Figma files, no design jargon. Just real
pages.
Here's exactly what you're getting. No ambiguity, no fine print.
Deliverable
Details
Included
Homepage Prototypes
Two working homepage prototypes presented upfront for direction selection
Yes
HubSpot Templates
Up to 18 custom templates built within your existing HubSpot CMS: home, practice areas, attorney
profiles, blog, core pages, and more
Yes
Attorney Profile System
Full redesign of attorney profile pages with tabbed navigation, contact cards, vCard download,
and print functionality
Yes
Design Revision Rounds
Phase 1: revisions on design direction using the two prototypes. Phase 2: per-template revisions
once design system is locked. Additional revisions outside scope billed separately.
Yes
Technical SEO Fixes
Crawling and indexing issues, metadata, 301 redirects, performance optimization, alt text, and
template-level fixes built into every phase at no additional cost.
Included
Mobile Responsiveness
All templates fully responsive across mobile, tablet, and desktop breakpoints
Yes
Cross-Browser QA
Testing across major browsers: Chrome, Safari, Firefox, Edge, before launch
Yes
Project Documentation
Full documentation of completed work, templates, and SEO changes delivered at project close
Yes
Content Migration
Not required. All work stays within your existing HubSpot environment. No platform move.
N/A
AI Legal Resource Assistant Optional Add-On
This is the feature that transforms sdflaw.com from a traditional law firm website into an
active client acquisition tool. Instead of visitors browsing through blog posts hoping to find
answers, the AI Legal Resource Assistant lets them ask questions in plain language and instantly
surfaces the most relevant content from your entire blog library. It understands legal context,
guides users to the right resources, and naturally directs them toward scheduling a
consultation, turning passive readers into active leads. No other firm in your market is
offering this. The current working prototype is already live and pulling from 50 blog posts. As
more content is added, the assistant becomes more intuitive and more valuable over time. It is
designed to grow with the firm. Try the live prototype
→
Optional
SEO Strategy
A Future-Proof SEO Foundation, Not a Quick Fix
Some vendors will sell you a list of fixes. Others will pitch you on the latest buzzword. DL
Multimedia focuses on what actually moves the needle today and positions sdflaw.com to remain competitive as
search continues to evolve.
Known Issues Being Fixed
Based on existing analysis of sdflaw.com, the site has confirmed technical issues actively holding
back search performance: crawl errors, pages not being indexed, missing or duplicated metadata,
broken 301 redirects, unoptimized image alt text, slow mobile load times, and template-level issues
affecting every page simultaneously.
Template-Level Fixes = Site-Wide Impact
Many identified issues exist at the template level, meaning fixing them once fixes them everywhere.
This is significantly more efficient than page-by-page cleanup, and it means the new build starts
clean rather than carrying old problems into a new design.
AEO: Answer Engine Optimization
Vendors may pitch AEO as something new to add on. Answer Engine Optimization prepares your content
for AI-powered search tools like Google's AI Overviews, ChatGPT search, and Perplexity. It focuses
on structured content, proper schema markup, and authoritative content formatting. This is built
into the redesign, not sold separately.
Schema Markup and Structured Data
Schema markup tells search engines exactly what your pages are about. For a law firm, this includes
attorney profiles with Person schema, practice area pages with LegalService schema, and local
business data for proper map and knowledge panel visibility. Included here, not standard elsewhere.
Core Web Vitals and Performance
Google uses Core Web Vitals as a ranking factor, measuring how fast content loads, how quickly the
page responds, and how stable the layout is while loading. The new templates are built with
performance in mind from the start, not optimized as an afterthought.
Internal Linking and Site Architecture
A well-structured site helps both users and search engines understand how your content is organized.
The redesign includes intentional internal linking between practice areas, attorney profiles, and
relevant content, distributing authority across the site and helping the right pages rank for the
right searches.
A note on what other vendors
may propose
Terms like AEO, E-E-A-T optimization, generative
search readiness, and AI SEO are real concepts with real value. However, they are not separate services
that need to be bolted on. When the site is built correctly from the ground up with proper structure,
schema, performance, and content organization, these practices are naturally accounted for. Be cautious
of proposals that charge separately for what should be standard in any quality build. With DL
Multimedia, SEO is not an add-on — it is part of how the site gets built.
Project Timeline
10 to 12 Weeks, Start to Launch
Each phase builds on the last. Because the design direction is already established, we move
faster without cutting corners.
1
Direction & Design LockWeeks 1–2
Present two working home page prototypes for client review
Collect feedback and finalize design direction
Lock the design system: colors, typography, components, spacing
All subsequent templates built from this locked system
2
Template DevelopmentWeeks 3–7
Build all remaining templates based on approved design system
Practice area pages, attorney profiles, blog, core pages
Per-template revision rounds included
Mobile responsiveness built into every template
3
Technical SEO ImplementationWeeks 6–10
Runs parallel to development to save time
Crawling, indexing, metadata, redirect fixes
Performance and speed optimization
Template-level SEO improvements across all pages
4
QA & LaunchWeeks 11–12
Full cross-browser and mobile QA pass
Final client review and sign-off
Launch and post-launch monitoring
Project documentation delivered
Investment
Transparent Pricing, No Surprises
All pricing is broken down by phase so you know exactly what you're paying for and when.
Technical SEO implementation is included across all phases. It is not a separate cost.
Click any price field below to enter your numbers before sharing this proposal.
Phase / Deliverable
What's Included
Investment
Direction & Design Lock
Prototype presentation, feedback rounds, design system sign-off
$4,000
Template Development
Up to 18 HubSpot templates including attorney profiles, practice areas, blog & core pages
$15,000
QA & Launch
Cross-browser testing, mobile QA, final review, project documentation
$3,000
AI Legal Resource Assistant Optional Add-On
Blog-integrated AI assistant with consultation
routing. Scoped and priced separately from the core project.
$10,000
Core Project Total
$22,000
Optional Add-On: AI Legal Resource
Assistant
+ $10,000
* Additional revision rounds beyond the included scope are
available at an agreed hourly rate. Scope changes will be communicated and approved in writing before work
begins.
Payment Schedule
Simple Milestones, No Surprises
Payments are tied to project milestones, not arbitrary dates. You pay for progress as it
happens.
Fill in the amounts to match your pricing above before sharing.
Milestone
When It's Due
What Triggers It
Amount
Deposit Due at Signing
Before work begins
Signed agreement received. Secures your project start date and kicks off Phase 1.
$5,500
Phase 1 Complete Design Lock
End of Week 2
Design direction approved and design system signed off by client.
$4,400
Phase 2 Complete Templates Done
End of Week 7
All templates built and delivered for client review.
$7,700
Final Payment Launch Ready
Prior to Launch
QA complete, SEO implemented, client has given final approval to launch.
$4,400
Note: All payments are due within 5
business days of the milestone being reached. Scope changes requested after a milestone payment has been
made will be scoped and priced separately before work begins.
Next Steps
Ready When You Are
Here's what happens after you review this proposal.
Review the Prototypes
Click through both home page concepts and share them with your team. Come back with a direction in
mind.
Schedule a Call
Have questions on scope, pricing, or timeline? Let's get on a call and work through it. No pressure,
just clarity.
Sign & Kick Off
Once you're ready, we move fast. Day one starts with direction and there is no ramp-up time needed.
